From Latin 'titio' (firebrand) — the original image was poking a smoldering log to make it blaze, stoking desire.
To attract or tempt someone by offering something desirable; to lure.
From Old French 'enticier' (to stir up, to incite, to set on fire), probably from Vulgar Latin *intitiāre, from Latin 'titio' (a firebrand, a burning stick), from a pre-Latin Italic root of uncertain origin. The original image is vivid: to entice someone was to stir up a fire — to poke a smoldering log until it blazes — and the metaphorical extension to stirring up desire, passion, or temptation followed naturally. This fire metaphor for desire runs deep in Indo-European languages: Latin 'ardor' means