From Latin 'factūra' (a making) — originally 'the way something was made,' hence its form and distinguishing traits.
A distinctive attribute or quality of something; to have as a prominent characteristic or to present prominently.
From Anglo-French 'feture' and Old French 'faiture' (form, shape, make, workmanship, the way a thing is made), from Latin 'factūra' (a making, a formation, a working), from 'factus,' past participle of 'facere' (to do, to make, to fashion), from PIE *dheh₁- (to set, to put, to do). The original English senses in the fourteenth century were 'the form or make of the body' and 'facial characteristics' — features were the made aspects of the face. From there the word extended to any distinctive characteristic. 'Feature' in journalism and
The word 'manufacture' contains 'facere' twice over: it comes from Latin 'manū factūra' (a making by hand), where 'factūra' is the same word that became 'feature.' A manufactured object and its features are both, at root, 'makings' — the product is a 'hand-making' and its features are the 'formations' that resulted from the making.