Hoopla comes from a French circus exclamation — so calling something "all hoopla" is etymologically comparing it to a carnival sideshow.
Excitement, commotion, or fuss surrounding an event; also, a fairground game in which rings are thrown at prizes.
Probably from French houp-là, an exclamation used to call attention or express excitement, similar to English upsy-daisy. The French interjection combines houp (an exclamatory sound) with là (there). The word entered English as carnival and circus terminology. Key roots: houp-là (French: "exclamation of surprise or attention").
Hoopla began as a French exclamation shouted by circus performers and carnival barkers to draw attention to their acts and games. The ring-tossing game called hoopla at English fairgrounds may have influenced the spelling, creating a false association with hoops. In American English, the word lost its specific fairground connection and